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Victory Motorcycles
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Introducing a new line of motorcycles is no small undertaking. David helped kickstart the first two years of advertising for the Victory V92C and V92SC, including concepting and writing national ads, brochures and a tagline that helped position the new V-twin machines. | |
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Headline: *See text for this ad below. |
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Headline: Less mystique. More motorcycle. |
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In 2003, Victory redesigned its cruiser line. David was there from the start, naming the new Vegas as well as writing the TV spot, ’03 and ’04 brochures and much more.
Headline for spread below: 90 lbs/ft of torque at the crank. Now that’s art. **See text for this spread near the bottom of the page. |
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The V92C. When you head into the twisties you should be plotting your line, not biting your lip. The Victory V92C is designed to take you through the sweepers with advanced engineering you simply won't find in other cruisers, including monster Marzocchi forks and premium Brembo brakes. It's a free country. Act like it. Lean into the corners on a Victory V92C, the American V-twin cruiser that's less mystique and more motorcycle.
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*The text for the double-spread ad is to the left. | ||
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A Victory motorcycle is a thing of beauty. A modern American cruiser. Everywhere you look, from any angle, your eyes are rewarded with smooth-flowing lines and custom details. But before its seductive styling puts you in a meditative state, check out the performance charts on page 3. Right along with high-tech styling, Victory delivers high-torque power, plus smooth handling and confident braking. Throw your leg over The New American Motorcycle. You’ll discover, like thousands of Victory owners before you, that beauty is also in the wrist of the beholder.
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**The text for the brochure spread is at left. | ||
| David Halsey | Copywriter
14848 64th Place N. Phone: 763-550-1987 |
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Updated 17 August 2006 | ||
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